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MARKET ANALYST

Date Posted: 4/12/2021

JOB DESCRIPTION

Spectral MD, Inc.

Position Title: Market Analyst

About Spectral MD, Inc.

 

Spectral MD, Inc. is an uptown Dallas based medical tech company that answers clinical questions through the development of data pipelines, artificial intelligence (“AI”) algorithms and proprietary optical technology. Spectral MD Inc.’s DeepView® Wound Imaging System (“DeepView®”) is an advanced medical device that uses a digital approach to deliver images of blood flow under the skin's surface to look deep into the body without ever touching the patient. Our mission is to provide physicians with the ability to accurately assess perfusion and wound healing potential for patients suffering from burn wounds and peripheral artery disease. We are scientists, engineers, and forward-thinkers striving to modernize the management of wound care.  

Position Overview:

Spectral MD, Inc. is seeking a motivated Market Analyst with healthcare industry experience, preferably. This candidate will be responsible for studying market conditions to assess the future sales of Spectral MD’s products and services. These duties include forecasting and monitoring market trends, gathering consumer and competitor data, preparing reports for management, and utilizing statistical software for data analysis.

Primary Duties / Responsibilities:

  • Prepare reports on findings while illustrating data with graphs and translating complex results into written texts that are clear and understandable

  • Devise and assess procedures and methods for data collection, including opinion polls, surveys and questionnaires

  • Gather information on competitors, and conduct analysis on their sales, prices and methods of distribution and marketing to thoroughly learn about the competition

  • Conduct research regarding marketing strategies and consumer opinions while collaborating with statisticians, marketing professionals and pollsters

  • Track and forecast trends in sales and marketing, and analyze in detail the data collected to provide management with thorough reports and results

  • Collect and analyze data regarding customer preferences, demographics, buying habits and needs to better identify market potential and factors influencing product demand

  • Attend staff conferences in order to provide management with proposals and information on the distribution, promotion, pricing and design of products and services

  • Measure the effectiveness of advertising, marketing and communications strategies

  • Performs other related duties as assigned

Qualifications:

Required Education and Experience:

  • Bachelor’s degree in marketing or related field

  • Experience in healthcare industry, preferred

Knowledge, Skills, and Abilities:

  • Excellent verbal and written communication skills

  • Excellent interpersonal and customer service skills

  • Excellent sales and customer service skills

  • Excellent organizational skills and attention to detail

  • Excellent time management skills with a proven ability to meet deadlines

  • Strong analytical and problem-solving skills

  • Strong supervisory and leadership skills

  • Ability to prioritize tasks and to delegate them when appropriate

  • Ability to function well in a high-paced and at times stressful environment

  • Proficient with Microsoft Office Suite or related software

Physical Requirements:

The physical demands described below are representative of those that must be met by an individual to successfully perform the essential functions of this job.  Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

  • Prolonged periods of sitting at a desk and working on a computer

  • Must be able to lift, up to 15 pounds at times

 

Travel:

25% of travel time expected for the position, overnight to clinics or vendors.

 

Spectral MD, Inc. is an equal opportunity employer and participates in E-Verify. All applicants will be considered for employment without regard to race, color, ancestry, national origin, sex, gender, sexual orientation, marital status, religion, age, disability, gender identity, results of genetic testing, service in the military, or any other characteristic protected by applicable federal, state, or local laws.

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