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MARKETING ASSOCIATE

Date Posted: 4/12/2021

JOB DESCRIPTION

Spectral MD, Inc.

Position Title: Marketing Associate

About Spectral MD, Inc.

 

Spectral MD, Inc. is an uptown Dallas based medical tech company that answers clinical questions through the development of data pipelines, artificial intelligence (“AI”) algorithms and proprietary optical technology. Spectral MD Inc.’s DeepView® Wound Imaging System (“DeepView®”) is an advanced medical device that uses a digital approach to deliver images of blood flow under the skin's surface to look deep into the body without ever touching the patient. Our mission is to provide physicians with the ability to accurately assess perfusion and wound healing potential for patients suffering from burn wounds and peripheral artery disease. We are scientists, engineers, and forward-thinkers striving to modernize the management of wound care.  

Position Overview:

Spectral MD, Inc. is seeking a creative and unique Marketing Associate experienced in paid marketing channels, email marketing and website management. This candidate will be responsible for coordinating and implementing our marketing communication and campaign projects for our growing and innovative company. This position will report directly to the Director of Corporate and Business Development.  

Primary Duties / Responsibilities:

  • Grow SMD's brand awareness and presence through blogs, Twitter, Facebook, LinkedIn and other strategically relevant online properties

  • Manages daily posting and presence on social media platforms while using analytics to track performance and maintain an effective digital strategy

  • Amplify company content and engaging with the online community

  • Assist with content creation and website posting and SEO strategy

  • Updates job knowledge by participating in educational opportunities; reading trade publications, attending webinars and outside events

  • Manage email platform through updating contacts, creating automated workflows, growing email lists and strategizing for new and effective email techniques and best practices

  • Assist with event support for the Global Best Practices conference including ownership and execution of event sponsorship program, logistics and execution

  • Coordinate with Human Resources to develop and execute employer branding initiatives on company website, job boards, and social media

  • Other duties as assigned

Qualifications:

Required Education and Experience:

  • Bachelor’s degree in marketing or related field

  • Experience in healthcare industry, preferred

Knowledge, Skills, and Abilities:

  • Deep understanding of paid marketing channels, technologies, top social media platforms, their features, functions, and application to B2B marketing

  • Comprehensive knowledge of email marketing for B2B and keeping up with the changing landscape of the medium

  • Familiarity with Wix website management

  • Strong analytical skills and experience with reporting and data analysis

  • Expertise in Microsoft Excel and PowerPoint

  • Strong business acumen and ability to present to senior management

  • Excellent written and verbal communication skills

  • Authorized to work in the U.S. without sponsorship

Physical Requirements:

The physical demands described below are representative of those that must be met by an individual to successfully perform the essential functions of this job.  Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

  • Prolonged periods of sitting at a desk and working on a computer

  • Must be able to lift up to 15 pounds at times

 

Travel:

25% of travel time expected for the position, overnight, US

 

Spectral MD, Inc. is an equal opportunity employer and participates in E-Verify. All applicants will be considered for employment without regard to race, color, ancestry, national origin, sex, gender, sexual orientation, marital status, religion, age, disability, gender identity, results of genetic testing, service in the military, or any other characteristic protected by applicable federal, state, or local laws.

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